88.7 The River is pleased to announce it was the proud recipient of an Ontario Trillium Foundation Resilient Communities Fund grant.
The station used the funding to enhance community engagement, grow and develop their volunteer base, and purchased equipment for content production. The River also launched a marketing campaign to both highlight our community services, and volunteer opportunities.
88.7 The River, operated by a volunteer board of directors, known as Saugeen Community Radio Inc., has been “local radio, at its best,” since 2015. Powered by volunteers, the not-for-profit community station features local on-air personalities, hyper-local news, features on community groups and organizations, and talk shows about farming, music, and local politics. New shows have also been born thanks to the grant, including Mind, Body and Spirit, focusing on mental health and wellness; and Crushed & Uncorked, all about the wide world of wine.
Acting General Manager Chris Holden said, “We are extremely grateful for the support of the Ontario Trillium Foundation. Without it, we wouldn’t have been able to recruit the new volunteers who have been vital in creating new shows, voicing our commercials, and doing the on-air announcing. It was tough to find new volunteers coming out of the pandemic, but thanks to the support of the Ontario Trillium Foundation, we’ve rebounded very well.”
The River can be found online on Facebook, and at 887TheRiver.ca.